Many businesses and non-profits believe that simply building a page on a social site (ie – just being there) will bring in new prospects, business or donations. I like to refer to this as the “Field of Dreams” approach. Unfortunately, “build it and they will come” doesn’t apply to social media marketing. Just like any other marketing channel, you have to be dedicated to utilizing social media in creative, engaging ways to promote customer conversations. It is those conversations that not only add value to the consumer, but potentially create new revenue opportunities for you, if you’re diligent.
The following is a helpful graphic on the basic process of using social media effectively as part of your holistic marketing approach.
Remember, it takes time, patience, testing and a consistent strategy. With so much to manage, investing the time and manpower of your employees to this channel can be tedious. Why not outsource your needs to me? I’ll set up an easy process that can be self-managed or managed fully by Gavin P. Smith Consulting on your behalf, with analysis and reporting to make sure you’re maximizing your channel ROI.
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