Excerpt:
The radio broadcasting industry for many years remained unchanged, consisting of radio stations broadcast over AM or FM radio waves from towers erected all across the world. Technological improvements enabled a more powerful broadcast, which provided a larger coverage area, but traditional radio always meant that stations and content were limited to at most 50-100 miles. Recent innovations in the delivery of media and entertainment are changing the relevance and strategy of radio broadcasting. Some of these innovations include the advent of portable media devices, such as MP3 players, and most recently, the iPod. Consumers can now store a seemingly endless volume of music on an extremely portable device that allows them to listen to music wherever they are – on foot, in the car, or at home. These devices have become increasingly integrated with what had been the most prolific venue for listening to the radio – the automobile. Consumers can set their own playlists and serve as their own disc jockey, playing whatever they want, whenever they want it.
