Case: Health Cruises, Inc
Key Players: Susan Isom, DeForrest Young, Investor Board
Action Required: A decision is required within 48 hours. Key players must decide whether to:
- Option 1: Abandon/Cancel the planned cruise
- Option 2: Move ahead with cruise despite current insufficient booking numbers
- Option 3a: Infuse $6,000 to acquire a projected 20 extra bookings prior to cruise
- Option 3b: Infuse $15,000 to acquire a projected 40 extra bookings prior to cruise
Marketing Case Analysis: Health Cruises Inc.
This is an undergraduate level analysis written for a Business Management Program course at a top-tier US private college. This paper, Marketing Case Analysis: Health Cruises Inc., represents my personal analysis combined with course knowledge and in-depth research. The report received top marks. This report could be used as a guide for research, a sample analysis for reference, or for direct reference with proper citation.
Word Count: 350-400