Case: Burroughs Wellcome and AZT
Key Players: Shepherd, Haigler, Berry
Action Required: Key players must decide whether to:
- Option 1: Maintain status quo – no change to price or dosage
- Option 2: Drop price per dosage only
- Option 3: Drop recommended dosage amount only
- Option 4: Drop both price and recommended dosage
Marketing Case Analysis: Burroughs Wellcome
This is an undergraduate level analysis written for a Business Management Program course at a top-tier US private college. This paper, Marketing Case Analysis: Burroughs Wellcome, represents my personal analysis combined with course knowledge and in-depth research. The report received top marks. This report could be used as a guide for research, a sample analysis for reference, or for direct reference with proper citation.
Word Count: 350-400