Executive Summary – Decision
After careful analysis of the options, there are two options to pursue in tandem with a complete annual investment of approximately $1.3 million. First, if $60,000 per year on advertising is yielding a return of $393,600 in sales annually, then quadrupling this budget may stand to do the same in terms of sales and market share. The new budget will be $240,000 annually. However, we cannot rely on advertising alone. To place ourselves in a competitive position against future entrants and erect a barrier to entry, then we must cut out the margin markup that exists in the independent retailer stream and create our own distribution system. We must innovate. If we completely cut out the independent distribution….
Marketing Case Analysis – Sunnyside Farms
This is a graduate level analysis written for a Masters of Business Administration (MBA) course at a top-tier US private graduate school. This paper, Marketing Case Analysis – Sunnyside Farms, represents my personal analysis combined with course knowledge and in-depth research. The report received top marks. This report could be used as a guide for research, a sample analysis for reference, or for direct reference with proper citation.
Word Count: 1200-1250