The team at Gavin Consulting wishes you peace, joy and prosperity throughout the coming year. Thank you for your continued support and partnership.
December 24, 2016 Read more
The Gavin Report™
In the world of digital marketing, there are a lot of people out there that call themselves consultants that simply peddle myths vs. reality in order to make a quick buck. We often find when meeting new potential clients that they’ve often had bad experiences or are highly skeptical of digital marketing because of working with individuals or fly-by-night firms that tell them what they want to hear rather than deliver.
May 31, 2016 Read more
I often get conflicted sometimes about the idea of “sales”. I typically do not like the term, nor do I like the concept of selling in general. That may seem odd, considering the business we’re in, but “selling” often conjures an image of the slick-dressed, pushy salesperson that annoys you over and over again in a store. For me, it’s a big turn-off.
May 26, 2016 Read more
Are you looking to improve your leadership abilities and grow your career with a trajectory toward a spot in the C-Suite? An interesting study recently released from the Harvard Business Review finds that a serving on a board of another firm or firms can not only increase position level over time, but also your salary.
May 24, 2016 Read more
Often when I meet with clients involved with nascent or pure start-up businesses, their logo either is yet to exist or in some stage of an idea or development. Color choice can be an incredibly important basic building block of branding for your business. Many give little thought to the color usage and wonder why their logo and branding does not work well for them over time. A smart business will understand what emotion that they are trying to convey through their product/service/expertise.
May 9, 2016 Read more