Recently, I’ve been posting a few articles regarding the importance of a global mindset when approaching international management and leadership. In both my education and experience, several key criteria stand out that are typically found in a Global Leader.
This month marks the one year anniversary for Cayman Healthcare Consulting. Launched in 2016, owner Barrie Quappe knew that she needed to get up and running quickly, with all branding and marketing ready to roll on day one. Working on tight deadlines, Gavin Consulting moved quickly to lay out a strategic plan for the marketing launch of Cayman Healthcare Consulting.
We cannot stress enough how much content marketing is vital to your business. In the information age, it is important to position yourself as an authority on the subject matter, service, product or process that you represent. This greatly improves your chances of standing out in the noise of traditional and online marketing.
In marketing, a good way to get attention is through visualization and infographics. While wandering around the internet this week, I stumbled upon a great website that does just that, for every story.
Gavin P. Smith (MBA, MGM) is an experienced international media consultant, serial entrepreneur and founder of Gavin P. Smith Consulting who has had a prolific career touching upon many aspects of digital marketing from web design and e-commerce to SEO, display ads and social media strategy. He not only advances countless marketing strategies, but also uses his skills for the benefit of America’s veterans.