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North Carolina, USA

Financial Analysis: ClearChannel & SiriusXM

Introduction

The radio broadcasting industry for many years remained unchanged, consisting of radio stations broadcast over AM or FM radio waves from towers erected all across the world. Technological improvements enabled a more powerful broadcast, which provided a larger coverage area, but traditional radio always meant that stations and content were limited to at most 50-100 miles.

Recent innovations in the delivery of media and entertainment are changing the relevance and strategy of radio broadcasting. The internet also changed the way people listen to radio broadcasting. 

In this paper, we examine two different organizations in the radio broadcasting industry: Clear Channel Media Holdings and Sirius-XM Satellite Radio.  We will give a brief overview of each of the companies and then examine some of the major financing decisions they have made in recent years. We will further examine their financial status, focusing on their debt to equity structure, and try to determine their financing strategy given the nature of their business.

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