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North Carolina, USA
Enhance your operational efficiency
and increase productivity.
SIMPLICITYCMO
Completely outsource your marketing,
from strategy and budgets to channel
management, hiring, process
implementation, team building
and more.
What can Gavin do for you?
CRYSTAL COAST
MEDIA AND
MARKETING
Achieving Measurable Results
For Clients! Find Out What
Gavin Can Do For Your Business.
VIEW PLANS AND PRICING
ESTABLISH YOUR PERSONAL IDENTITY
AND SET YOURSELF APART FROM THE FIELD
PERSONAL BRANDING
Let Gavin dig into every detail, every nuance, and extract
the very best stories from you and use them
to leverage your personal brand identity.
PICK MY BRAIN
ASK ME ANYTHING
ADVISORY SERVICES FOR
BUSINESSES & NONPROFITS
Take my knowledge and use it to your advantage.
Put practical takeaways to use immediately.
COMMERCIAL AND CORPORATE VOICEOVERS
GAVINVO
DISCOVER
THE
VOICE
Over 15 years of broadcast experience, including
10+ years of experience in operations, on-air performance, promotions
and programming of radio stations in the Southeast U.S. and the Caribbean.
EDITORIAL SAVVY
ENGAGING CONTENT
INVESTIGATIVE REPORTING
RESEARCH AND SYNTHESIS
Gavin Delivers Original Rich Content Marketing, Research and Investigative Reporting
CONTENT MARKETING & JOURNALISM SERVICES
Hi, I’m Gavin P. Smith. I offer media, marketing and management consulting services for global businesses and nonprofits. I provide pre-packaged services and handle bespoke projects. I craft beautifully useful, connected ecosystems that grow businesses and build enduring relationships between brands and humans.
Areas of expertise include:

What Gavin Can Do For You

HAVE A LOOK AT THE SERVICES THAT I CAN PROVIDE FOR YOUR BUSINESS OR PROJECT

Simplicity. Delivered.

It’s a typical situation in today’s competitive business world. Your growing company doesn’t need a full-time CMO, but you do need someone who can help you move some of your most critical branding and marketing activities across the line. Bringing someone in full time is a big expense (and risk) for most small to mid-size companies/start-ups.
You need dedicated marketing and guidance leadership, but you’re not quite ready to dedicate the resources and overhead to cover that expense. I can reduce your risk, reduce your overhead, build out your marketing department, and go beyond consulting to being an integral part of your team. Find out what me and my team of advisers at SimplicityCMO™ can do for your business.

Communicate Clearly. Persuade Easily.

I’ve spent years building and revamping digital brands for businesses and nonprofits. From the broadcast industry to e-commerce, healthcare, real estate and financial services, many have said that my work has made a mark. I will dig into every detail, every nuance, and extract the very best stories from you that can be used to leverage your personal brand identity.
My process is optimized to make your personal brand stand out. It’s based on best practices gathered from some of the ​top personal brands online.

Beautiful, Fully Integrated Marketing Websites.

I pride myself in being a part of your thriving story of growth. I enjoy assisting you in your journey to move to digital, create more effective marketing channels, assess effectiveness, and enhance (or re-design) your digital presence. With my holistic approach, I provide a fully integrated marketing channel platform that helps you ramp up your lead generation and win new business. Simply put, your success results in my success.
Need a seamless, rapid launch of your web project or a quality re-design? Get the best design, functionality, user experience and high-speed hosting from my team at Crystal Coast Media™.

Discover the Voice.

I have over 15 years of broadcast experience, including 10+ years of experience in operations, on-air performance, promotions and programming of radio stations in the Southeast U.S. and the Caribbean.
My voice has been heard on a range of legendary public and commercial radio stations in top markets with formats as diverse as my talent. I have also voiced hundreds of commercials for a variety of industries.

Polished Content With Rock Solid Research.

I write in a variety of formats, from generic digital content for websites and businesses to entertainment reviews, artist interviews, business industry analysis, and long-form investigative journalism.
Hire me as your freelance writer, ghostwriter, or copywriter to develop high-quality content for your business. Or, if you’re a publication, hire me to provide investigative journalism and reporting.

Crowd Pleaser.

I have been described as a dynamic speaker with a natural, comfortable stage presence and delivery that reflects my personality and charisma for the topics I cover. Learn how I carve my own path in global business, and in life, with dogged self-reliance.
“Book Gavin for your next event and be inspired by his story, his candor, and his wisdom through experience.”

Go Ahead, Ask Me Anything.

Wouldn’t it be invaluable to you to talk with someone who’s been there? Someone who has faced similar challenges, problems, situations and experiences in the journey of business, nonprofits and entrepreneurship? Whatever is on your mind that you need advice for regarding business operations, marketing, financial or otherwise, I’ve been there and have had to be very creative in solving these types of problems.
Take my knowledge and use it to your advantage. Pick my brain and put practical takeaways to use immediately.

About Gavin

Gavin’s expertise meets at the intersection of media, marketing, and entrepreneurship. Gavin advises global businesses & nonprofits of all sizes on improving processes and market reach. From start-up launch marketing to brand turnarounds, Gavin has helped hundreds of clients across the industry spectrum.

Gavin holds a Master of Global Management with distinction and Beta Gamma Sigma from Thunderbird School of Global Management, an MBA from the College of William & Mary, and a BA from Wake Forest University.

“Each time a man stands up for an ideal, or acts to improve the lot of others, or strikes out against injustice, he sends forth a tiny ripple of hope.” – Robert F. Kennedy

I’m a believer that every connection can create a ripple.

My Skillsets

Accomplished and results-driven technology professional with over 20 years of diversified, global experience. Respected and known for planning and executing global marketing, customer acquisition and influencer strategies for start-ups and medium-sized private companies. Thrives in fast-paced global environments with a history for achieving high-impact results. Expert in creating win-win opportunities and negotiations for all stakeholders. Effective, motivational leadership and track record for leading teams to peak performance in highly competitive markets. Strategic and savvy technology leader with experience across multiple geographies and diverse customer segments.

Digital Media - Usability & Design
85%
Strategic Management & Business Analysis
95%
Media Programming and Promotions
90%
Content Creation and Journalism
85%
Voiceovers
98%
Personal Branding
80%
Complex Negotiation
85%

The Gavin Report

Gavin Consulting - The Gavin Report - Press Release Tips

Fine tuning your press releases is like anything else in marketing. It takes attention to detail, testing and time. If you are just starting out with PR for your business, or you find your current efforts completely lacking, here are some helpful tips for you to improve your campaigns and your results.

July 4, 2020 Read more

Gavin P. Smith Consulting has maintained a long-established relationship with CINCB. Since 2008, I’ve worked with CINCB to produce several iterations of their online presence as their business has evolved. In recent years, I worked with CINCB to develop brand personas for B2B and B2C marketing. This resulted in better brand messaging cohesion across web design elements, content, email marketing and social media.

May 11, 2020 Read more

Content marketing is the best way to encourage inbound sales.  With proper use, you can differentiate yourself from your competitors.  By providing a shareable resource for your customers and improving your online reputation, your business will build trust. In return, you build your inbound marketing and lead generation.

March 28, 2020 Read more
Gavin Consulting - The Gavin Report - Social Conversations

I’m always on the search for information that can be helpful to our current and potential clients. With that in mind, I found a nice summary article from Adobe CMO that gives a nice, concise set of six principles of social engagement. There are other tactics and approaches, but using these will make your social media approach more successful. They are:

March 17, 2020 Read more

Latest Client Projects

Cayman Healthcare Consulting
Cayman Islands National Credit Bureau
Civilian Exposure
Keta Foundation
Freedom University – Keta
Sozo Apparel
COTY Argentina
Solar Chile SA (Acquired by First Solar)
Island Souvenir Shop
John Grenn – Songwriter

Featured Clients

Need help with a project? Get in touch!

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