Fine tuning your press releases is like anything else in marketing. It takes attention to detail, testing and time. If you are just starting out with PR for your business, or you find your current efforts completely lacking, here are some helpful tips for you to improve your campaigns and your results.
I’m always on the search for information that can be helpful to our current and potential clients. With that in mind, I found a nice summary article from Adobe CMO that gives a nice, concise set of six principles of social engagement. There are other tactics and approaches, but using these will make your social media approach more successful. They are:
With the cacophony of messaging, media, marketing and other ‘noise’ in our lives, we may hear a lot of things. Yet, hearing is not listening, and listening is critical to your business. Listening to your customers. Listening to your employees. Listening to your advisors. Listening for nuggets of quality information that you can act upon to improve outcomes. We hear so many things but rarely do we listen.
We cannot stress enough how much content marketing is vital to your business. In the information age, it is important to position yourself as an authority on the subject matter, service, product or process that you represent. This greatly improves your chances of standing out in the noise of traditional and online marketing.
Gavin P. Smith (MBA, MGM) is an experienced international media consultant, serial entrepreneur and founder of Gavin P. Smith Consulting who has had a prolific career touching upon many aspects of digital marketing from web design and e-commerce to SEO, display ads and social media strategy. He not only advances countless marketing strategies, but also uses his skills for the benefit of America’s veterans.
Recently, I had the honor of being invited to attend the Forbes Reinventing America Summit in Chicago. The summit is a one-day conference bringing together some notable figures across the spectrum in a mix of one-on-one interviews and panel discussions. Some of the diverse topic titles included “The Future of Making Things”, “The Skills Gap”, “Betting Big on the Heartland”, “The Digital Factory” and “The Rise of the Rest”.
The StoryLine Bus is part of ECHO, an organization dedicated to fostering trusting relationships and connection (social capital) among diverse people in greater Winston-Salem, NC and beyond. Through StoryLine, ECHO aims to honor the rich diversity of voices throughout the community and to celebrate history, hopes and common humanity.
In an ongoing mission to raise awareness regarding Camp Lejeune water and soil contamination, one of the goals of CivilianExposure.org is to seek out opportunities to bring more media attention to the issue. With so many civilian and military personnel exposed from the 1940s to the 1990s, it is imperative that all information be spread through the broadest media outreach possible. Many have potentially moved or relocated to all parts of the world and may not even be aware of their exposure, recent studies or potential available assistance.
Life. It is full of twists, turns, plans and the unexpected. Everyone believes in life that they are in control at some point. We think we know what are doing. We know where we are going. We have it all figured out. Regardless, few of us escape some sort of personal setback in life. Whether financial, emotional, spiritual or otherwise, I have found that most of these setbacks strike when we least expect. Many noted figures in business and life also reference personal tragedies or setbacks in their biographies as a catalyst for their own move from good to great.
Tribe Partners are actively employed alumni, successful in the world of work and keenly aware of what it takes in terms of talent and preparation to become successful. Many of them have had experience in the recruitment and hiring process. Tribe Partners are all people who feel compelled to volunteer their time, talent and experience with students because they share in Tribe Pride. They love The College of William & Mary.